How to Reach the Hispanic Market
When you are trying to reach one of the fastest growing groups in the US and one with a growing purchasing power that will near 1.5 trillion by 2015, the Hispanic population cannot be blanketed...
View ArticleIn the Political Landscape There Is No Single Formula for Hispanics
The diversity of the Latino population is never more prevalent when it comes to social and political issues most notably in this election year. Just the way we target them and market to them...
View ArticleTranslating Taglines
As a translator I have always questioned whether taglines, should or not be translated text in a marketing copy. Given that they have to be culturally adapted and localized many of them lose meaning...
View ArticleOn a Lighter Side…. Translating Jokes (Pepito is Quite Bilingual Too!)
It’s Friday and wanted to relax a bit! The teacher told Pepito to use these words in a sentence. > 1. *Cheese* > Pepito replies: Maria likes me, but cheese fat. > > 2. *Mushroom* > When...
View ArticleLanguage and Cultural Barriers in Health Services
Although this subject veers off a little from my market, I do find it important to discuss it here too. It is quite a sensitive issue because if there is a time that you need truly be understood is...
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Are Companies Really in Touch With the Hispanic Market?
I came across a blog post the other day about how many companies that try to reach to the large Hispanic market. In its example of a translated (ill translated at that) manual and user guide. For some...
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Hispanic Branding
On the other hand, the following are great examples of companies reaching out to these consumers by targeting to the cultural and language relevancy. With a good sense of humor, this commercial is an...
View ArticleHispanics Are Avid Social Media Users
In survey conducted in February in by Big Insight it was concluded that Hispanics tend to spend more time in social networks that others groups surveyed. We have already noted that they are also very...
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Web Localization for the Latin Market
On the other hand, when you are reaching the global marketplace online, there is something called localizing a website to reach your audience. English was for many years and in some cases still is the...
View ArticleMobile Advertising A Good Strategy for the Latino Market
In 2010 a study done by the Pew Hispanic Research revealed then that 2/3 (63% ) were online and the rate increases to 85% when you are measuring the 18-29 age group. Although Hispanics as a whole...
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View ArticleHow to Reach the Hispanic Market
When you are trying to reach one of the fastest growing groups in the US and one with a growing purchasing power that will near 1.5 trillion by 2015, the Hispanic population cannot be blanketed...
View ArticleHispanic Branding
On the other hand, the following are great examples of companies reaching out to these consumers by targeting to the cultural and language relevancy. With a good sense of humor, this commercial is an...
View ArticleMobile Advertising a Good Strategy for the Latin Market
In 2010 a study done by the Pew Hispanic Research revealed then that 2/3 (63% ) were online and the rate increases to 85% when you are measuring the 18-29 age group. Although Hispanics as a whole...
View ArticleWhat Percentage of US Hispanics Prefer to Read/Listen to/Watch Spanish...
According to the Center of Multicultural Science the answer is actually generational.Opposed to first generation Hispanics that prefer Spanish language television , second and third generation...
View ArticleWhere Will the Hispanic Market be in 15 Years?
Per Sage Business Researcher by 2060 the Hispanic population will increase 28 % up from 17% in 2014. With this statistic the new generation under the age of 20 the Gen Z generation as they are called,...
View ArticleWhat are the Most Interesting & Innovative Social Media Efforts to Reach &...
It has been well documented that Hispanics overall are highly engaged in social media. However, in which of the social media platforms do they engaged in the most and how are companies targeting them...
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